How to Market your Online Marketing Video

online marketing video

You've written your script, produced your video, and now you have to make sure all your hard work doesn't go to waste. There's no point making an excellent marketing video if your target audience don't see it. Here are our top 5 tips for improving visibility for your online marketing video: 1. Find … [Read more...]

4 Reasons Free Content Giveaways Will Improve Your B2B Lead Generation

B2B Lead Generation

  As we start 2014, it's becoming harder and harder to bring B2B leads to your site. With so many global businesses competing for attention, and the average time spent on a page dropping to only a few seconds, content marketers have to look for proven techniques for bringing in B2B … [Read more...]

5 Questions to Ask Yourself When Your Video Marketing Campaign Fails

It’s the end of the year, and now is the time that marketers take a look at our work from the last 12 months, and figure out what we did right, and where we went wrong. We congratulate ourselves on our marketing successes- blog posts which increased our web traffic, email campaigns which increased … [Read more...]

How to Use Video to Add Oomph to Your Holiday Marketing Campaigns

Thanksgiving and Cyber Monday are behind us, and now the run up to Christmas really begins. If you are part of an eCommerce business then now is the time for you to really push forward with your seasonal marketing activities. We all know that by adding video to your site you increase site views so … [Read more...]

Should you Upload your Videos Directly to Facebook or Link to YouTube?

As the 2nd largest referral source for video, and with 150 million active mobile users, most marketers are using Facebook as a platform for their video content. Right now there are two main ways to upload your videos to Facebook; either directly or linking to YouTube or another leading video site … [Read more...]

4 simple steps for creating content to improve your lead generation

improve your lead generation

Check out our simple four step guide for using and creating  free online content to improve your lead generation. 1. Create content that stands out There’s so much online content clamoring for attention that you need your content to stand out to get the eyeballs you need. One excellent way to … [Read more...]

Segment Your Video Content by Creating Custom YouTube Playlists

Too many videos, not enough cohesion Sometimes a company YouTube channel can have lots of videos, but not all of your video content is relevant to every visitor to your YouTube channel. Too many videos, especially with irrelevant content, can result in your user feeling overwhelmed and uninspired, … [Read more...]