A lot of folks don’t stop to think about this, but we’re now living in a real era of Interactivity. People around the world have access to more information, from more sources, in more different forms than ever before. Nowadays, it’s not just enough to simply experience something – people want to talk about it, add their opinions, and generally contribute to the things they care about. That includes your video which is why its worth creating a clickable video. By creating a clickable video, you can greatly boost your viewers’ engagement rates and get them more excited about a brand!
How Clickable Video Enhances Your Video Marketing
When you put a marketing video online, you ideally want it to serve several purposes at once:
Drive new traffic to your website
Increase brand awareness
Gather new fans for your products
Inform or entertain
With Internet marketing, however, you don’t even have to do all these things by yourself. Because the Internet is interactive, and people online happily spread word about new discoveries, a good marketing video can sometimes go viral. People will voluntarily become the carriers of your marketing message, if you put it in a package they want to share with friends.
Using clickable video that’s been enhanced with apps for interactivity is a great way of spurring this sort of response. Adding clickable elements to your videos, such as links to your website or hotspots on products for sale, makes your videos honestly fun for visitors to play with.
And, at the end of the day, people love to share fun things online.
Clickable Video Drives Sales
There’s also little doubt that well-implemented clickable videos can directly generate sales. When the popular online shoe retailer Zappos began implementing video on their site, they weren’t fancy high-budget productions. These videos were just Zappos employees showing off their wares.
The result? A major boost to their sales. By adding clickable videos demonstrating their products, Zappos almost immediately boosted their bottom line and dedicated themselves to producing even more videos. A similar experiment by the clothing retailer Nine West produced very similar results.
As Simple As 1, 2, 3
The reason clickable video works can really be broken down to three simple elements:
People like sharing videos online.
Interactive videos are more likely to be shared.
More people viewing your videos means more sales.
Therefore, clickable video drives traffic and sales. It’s as simple as that.
Considering that there are plenty of free or inexpensive software packages available online to help you create interactive videos easily, there’s really no reason that any Internet enterprise should be going without video.
Don’t get left behind. Now is the time to start embracing video so that you can start realizing the potential of your online marketing efforts!