YouTube is the second largest search engine behind Google. Every minute, more than 48 hours of fresh video content is uploaded to YouTube. Nate Elliot of Forrester claims that videos are 50 times more likely to appear in the first page in Google results.
Like text content, videos require the same keyword research to target the correct terms for any industry. Using the right keywords and phrases in a sensible manner in a video will have a significant impact on how well a video is found in search engines.
How do you ensure that your video yields good results? With these 4 video SEO (search engine optimization) tips, your videos can rank higher and increase the visibility to your industry audience who are interested in your product.
Here are 4 quick tips to improve your video SEO.
1. Content is King:
Videos need to be relevant, informative and rich in value. Trying to push video content out that doesn’t speak to your brand or service is a waste. Even worse, videos that focus too much on hard sales techniques detract from the value of the brand.
Instructional videos or videos expressing opinions about timely and relevant topics can be quite useful. Videos should be short, memorable, fun, and leave visitors wanting more.
2. Social Sharing:
Leverage your social networks, and other distribution channels to promote each video. If the video is worth sharing, it will continue to grow and reach an expanding audience, yielding more exposure for your brand or service. Besides, high quality, value driven, videos keep viewers engaged results in more Likes, Comments, Shares. An increase in engagement also means that more people are seeing your content both in direct ‘viral’ growth, and in search engine results that identify and determine quality content based on engagement. So the more views and engagement will actually have a direct impact on search results.
Make sure that visitors can comment on the video
Make it easy to share on social networks
Offer video content in different formats so users have the choice on how best it should be shared.
Video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Incorporate keywords in:
- File name
- Link text
Beyond that, include a paragraph describing the video on the page; make sure it’s filled with relevant, keyword rich. An optimized description allows search engines to index the video and rank it higher. A solid description provides an improved user experience.
4. Video Sitemap
Creating and submitting a Sitemap for a video makes it even easier for search engines to index.
A video Sitemap leads to higher search engine results and traffic to the branded host page (blog post) rather than a generic search. Improve the visual presence of search engine listing with a video thumbnail. Not sure how to create a video sitemap? Not to worry, we’ve got it covered.
Video optimization can be a great way for a company to increase brand exposure to a wider audience.
Since search engines provide the best content for users, by focusing on relevant content, social sharing and user experience, a company can ultimately maintain high search rankings.