By now, it’s no surprise that YouTube is the leading video distribution platform. It’s robust features alone warrant its position at the top.
What most people don’t realize is that Facebook is a close 2nd as the largest referral source for online videos. Considering the incomprehensible amount of time people spend on Facebook, often spending more time on the social network than they do on any other site, it presents tremendous potential to leverage marketing videos on this social platform.
There are many effective ways to market a video on Facebook but we’ve found three ways that ensure videos get seen by the most relevant viewers.
Before we share our tips, we highly recommend that you use a Viewbix video player for the video you are promoting. A Viewbix player enhances the viewer experience by creating custom branding and calls to action that keep the viewer engaged with your video in their Facebook newsfeed. Once you’ve set up your video player, it’s time to supercharge your Facebook video marketing!
1) Create a Simple Ad
Facebook ads offer incredible targeting options to help reach only the most relevant viewers.
Facebook offers an easy way for companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site.
The simplest ad can promote a video to people who are already fans of your company’s Facebook page.
Your fans will usually be the most receptive to your marketing campaigns and will help promote the content because they are familiar and appreciate its value. So a simple, and low budget ad, can actually capitalize on a captive audience and leverage their networks. Depending on how many fans you have, you can probably run a campaign like this for as little as $1 per day.
For a great recap on how to create a Facebook ad campaign, here’s a great article in Entrepreneur magazine.
Bonus tip: Facebook also let’s you target your video ads at people who are fans of your competitors and other relevant page in your industry. This is a great way to expand your audience of potential customer even if you don’t have many Facebook fans.
Using website retargeting, your video can be promoted to people who recently visited your company’s website. Briefly stated, retargeting, also known as remarketing, is a form of online advertising that can help a company keep their brand in front of people who have recently visited and left your company website or blog. Retargeting is a powerful branding and conversion optimization tool, and can yield a high ROI with a fairly minimal budget.
To get a better sense of how retargeting works and its potential, read this article from adroll.
3) Zip Code Targeting
Our final technique to supercharge your video marketing campaign is to target your video ads at a specific geographic area based on zip codes. Clearly, this is an powerful strategy for local businesses who only want to target customers within a specific radius of their business.
These three strategies should help power any video marketing campaign on Facebook to success. With all these promising strategies, finding the right audience for a brand just became easier and less costly. Marketers should look to capitalize on these tactics to refine their video marketing campaigns and gain better insights into performance.
Now it’s your turn…
How are you using Facebook (or any other social network) to promote your videos? Let us know in the comments below.