Video marketing is essential for any business selling products or services online. Statistics show that 37 percent of YouTube users have bought an item after seeing it advertised in a video. The only way to ensure your video marketing is effective is through adequate YouTube videos SEO. There is no point in putting in all the work required to create a great video if it is not going to be viewed by your target audience.
As videos cannot be spidered in the same way as written content, it is necessary to use different techniques for YouTube videos SEO. It only takes a little time to vastly improve search capabilities for YouTube, Google and other search engines, and it is well worth the effort.
The title is the most important aspect of your YouTube videos SEO as this is the primary aspect taken into consideration for searches and is the first feature noticed by users. It is best to include the company name in the title along with the main keyword phrase determined from your keyword research.
Depending on the content, you may like to include the word “video” in the title; for example, if the keywords could also be found in a text or alternative version depicting similar content. It may also be necessary to add the date and venue to the title if the video was made of a live event or seminar.
You should choose the rest of the words in the title based around the rest of your keyword research. Limit yourself to 66 characters or less to allow the title to appear in full in Google searches.
The description should be just as the name suggests: an explanation of what happens in the video. Around two to three sentences more than the title is optimal. Remember that only the first 25 to 30 characters are visible in YouTube search results, so include your keywords and the most interesting information right at the start. Try to create an attention grabbing sentence to start the description.
YouTube videos are ideal for gaining more web traffic so it is a good idea to include a link to your website. This should be placed early on in the description as only the first couple lines of text are visible in default. In order to read the rest of the description, viewers must click on “Show more.” Make sure that you include all of your keywords and their variations.
When tagging your YouTube video, think of unique tags that include your keyword phrases; these are key for creating videos. Turn all the information from the title into tags as well as short, descriptive phrases about the video. Avoid making single word tags as these are less useful for gaining a high search engine ranking. There is no limit to how many tags you are allowed to add, so include as many as you wish. You should have at minimum between five and seven.
Tags are not only used by search engines to position you in organic searches, they are also used by YouTube to associate your videos with others containing similar content. Your videos will appear under “Related Content” providing you with another way to reach viewers without them needing to actively search for you.
The popularity of your video plays a key role in its search ranking on YouTube. It is especially beneficial to the ranking to receive a large number of views between the first 24 and 48 hours after it is uploaded to the site. Similarly, videos marked as “Liked” receive preferred placement. You should begin sharing your video as soon as possible on your social media accounts, embed the video in your blog and promote it through any other channels that you utilize.
How do you optimize your YouTube videos SEO for optimal hits?